Published: Thursday 15 June, 2017

DOT Fires McCann Advertising Agency Over Controversial TV Ad

The Department of Tourism (DOT) fired McCann Worldgroup Philippines, the advertising agency responsible for its controversial TV ad. In a statement, the DOT said it is ending its partnership with the advertising agency after its latest TV ad was allegedly copied from a similar concept by South Africa last year.

Sights Department of Tourism

‘Sights’ featured a blind tourist which is similar to South Africa’s ad campaign in 2016. (DOT/McCann/YouTube)

‘Sights’, the DOT video advertisement released on Monday, Independence Day, immediately received a lot of negative feedback after viewers noticed the similarity of using a blind tourist in its story line. Despite denials ¬†from the DOT and the McCann, the criticisms could not be silenced.

In announcing its separation from McCann Worldgroup Philippines, the DOT also announced that it is now open to new and original advertising material for the promotion of Philippine tourism.

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