Published: Wednesday 10 October, 2018

Only 4 Labels of Rice + NFA Rice to be Sold in Markets Soon – Agriculture Dept.

rice labeling

Rice labels to be limited to 4 by DA. (Inquirer/Jam Sta. Rosa)

Goodbye sinandomeng rice! Goodbye dinorado rice! Goodbye angelica rice and all other rice labels. Starting soon, the Department of Agriculture and the national Food Authority (NFA) will standardize rice labels to be sold in market and will limit these to only FOUR, plus NFA rice!

According to Agriculture Secretary Manny Piñol, the four varieties will be regular milled rice, well milled rice, whole grain rice and special. These, along with NFA rice, will be the only ones sold in markets, rice stores and supermarkets. This will be implemented starting November.

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According to Pinol, standard labeling will be more beneficial to consumers to avoid jacked up prices. He insists that the labeling or branding currently in existence only deceives consumers into thinking that such as brand is better than the other. Aside from the standardized labeling, suggested retail prices for rice will also be implemented.

“It actually boils down to deception and mislabeling,” said Pinol. “While it is not really dinorado, why label it dinorado so that you can sell if for a higher price?”


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